look into using get_the_title() #17

(This is mostly a note to myself to look into something @misterbisson said to me in an email that's been sitting in my inbox for over a year)

... I really shouldn't be using $object->post_title, rather get_the_title( get_queried_object_id() ). Since different post types can behave differently, even with respect to how a post is titled or how the title is changed on display, that's the most compatible method to get it.