YouTube
Culture & Trends

Trends Reports YouTube Records

The YouTube Culture & Trends site is the official repository for records, annual rankings, and research reports from YouTube's Culture & Trends team. Using YouTube data and cultural analysis, the team tracks emerging content trends and audience behaviors to understand how today's creators, artists, publishers, and fans shape global culture.

Read the Latest YouTube Culture & Trends Reports

Grand Theft Auto

How one game is evolving digital storytelling
In Search of Mainstream

How communities are rebuilding shared culture in a fragmented world